ARETE
Brand strategy, visual identity, brand voice, brand guidelines, marketing collateral
The Challenge:
We’re going on a transformative journey of an architecture firm experiencing remarkable growth. As their business model shifted towards a niche market, they recognized the need to strategically position themselves and undergo a rebranding process.
Seeking the expertise of a skilled brand architect and designer, we embarked on a collaborative endeavor to redefine their brand idendtity, solidify their market presence, and successfully navigate the evolving landscape of their industry.
Join us as we explore the transformation that propelled their business and established Arete as an industry leader in their specialized field.
The Goal:
Establish brand architecture
Develop new brand identity
Educate prospective clients
Showcase expertise
The
Solution:
Where We Started
Client Dislikes:
Client Likes:
Colorado roots
the word ‘inspired’
color palette
text heavy website
weak logo
Logo Design
Concepts that didn’t make the final cut
Color Palette
We took careful consideration of their values, aspirations, and roots when building the brand color palettes.
We selected blues as the primary colors to evoke a sense of trust, reliability, and professionalism. Additionally, we incorporated yellow as a tribute to the client’s Colorado roots.
This touch of yellow adds warmth, energy, and a personal connection to the brand, creating a unique visual identity that resonates.
Typography
We prioritized easy readability as a key objective when creating the typography hierarchy. We chose clean and modern fonts with ample spacing to enhance legibility and allow customer to effortlessly consume the content without any distractions.
By employing these fonts, we aimed to convey a sense of professionalism and sophistication while ensuring that essential information are clearly communicated.
The clean and modern typography adds a sense of elegance to the overall design, reflecting our client’s commitment to precision and attention to detail in their architectural work.
Brand Implementation
With a tailored brand strategy and a distinct visual identity, Arete has successfully laid the foundation for substantial growth within a specialized niche.
Here’s what they had to say about their experience:
“What you did for me has been so helpful and I have seen so much more traffic to my website. It's doing exactly what I wanted, thank you.
Matt
Brooksmith
Arete Owner
