AVYN
Brand strategy, naming, visual identity, packaging design, brand voice and tone, brand activation, e-commerce website, marketing strategy
The Challenge:
Our client was a new mama who was fed up with her nursing bras and was looking for a better solution. She was in the process of working with manufacturers to construct something beautiful that would meet the demands of her lifestyle.
She had creative ideas of how to bootstrap a business, what kind of product she wanted to bring to the market, and what impact she wanted to have on new mothers.
But she had a prototype, not a business.
No visuals.
No customers.
Not even a name.
There were so many parts of her business that needed attention that she really didn’t know where to start.
The Goal:
Establish strong brand identity
Attract & engage target audience
Brand activation & successful launch
Facilitate business growth
The
Solution:
Research + Discovery
We began with research and discovery to really understand the business objectives as well as the client’s values, mission, and goals.
Based on these findings, we were able to develop a comprehensive brand idendity that included the unique value proposition, brand personality, and key messaging.
Target Customer
Considering how many women have babies, we needed to get dialed in on the target audience so we could more effectively speak to, target, and acquire customers.
Customer Acquisition
After identifying optimal advertising opportunities and discovering they were significantly out of budget, it was time to get creative.
We opted to skip the spendy paid ads and take a more personal approach to leverage strategic partnerships and brand advocates to increase brand awareness.
Brand Implementation
We implemented the brand identity across different channels and touch points including an e-comm website, social media platforms, email marketing, and brand collateral.
The
Results:
Increased Brand Awareness:
62,368
site visitors
42%
Revenue
Growth:
increase YOY
5-star reviews
Brand
Perception:
93%
Brand
Loyalists:
38%
returning customers
By having a well-designed brand and a crystal clear idea of the problem they were solving for their customers, AVYN has successfully made a name for themselves in the maternity space.
Here’s what they had to say about their experience:
“Working with Chandler was a game-changer for my life. My brand looks so legit people think I’m running a huge business, ha!
Lauren Woodworth
AVYN Co-Founder
